Joseph San Gior, the founder of Italian brand SGIOR, was born in Florence, the birthplace of the Renaissance, in 1866. His interest and enthusiasm for fashion began with his great grandmother, Ms. Alina. In the middle of the 19th century, fashion at that time still advocated expensive hand tailor uniforms. Ms. Alina has opened a local tailor studio and foresees that ready to wear production will become the mainstream of fashion in the future.
Joseph San Gior graduated from the local high school in 1885, and then entered the famous Italian Design Institute maranoni College for further study. During his study in malanoni, Joseph San Gior one upmanship creativity has emerged.After graduating from maranoni, Joseph San Gior decided to continue his great grandmother's sewing career. In 1889, he founded the SGIOR brand in his hometown Florence and became the pioneer of high-end ready to wear series. Through his relaxed style and comfortable and low-key luxury, Mr. San Gior runs through his design philosophy - "fashion should not be just dressing, but the extension of life", coupled with avant-garde and bold tailoring design, he has become the object of young fashion people.
In the late 1980s,SGIOR Menswear, an Italian brand with a history of 100 years, officially entered the Chinese market and set up a Chinese operation center in Shishi City, Fujian Province, a "famous Chinese leisure clothing city". Mainly responsible for the product R&D and brand operation of SGIOR series brands in the Chinese market. After more than 20 years of exploration, shengjiao (China) Co., Ltd. has developed into a leisure fashion men's brand integrating product R & D, production management and marketing services. The product is positioned in the mass market and is suitable for the dressing needs of elite men and white-collar workers. The product structure is rich and the accessories are complete, including a series of products such as casual pants, jeans, jackets, windbreakers, T-Shirts, shirts, suits and so on.